Chatbots and social bots are programmed to imitate human interactions for example liking, commenting, and following.[31] Bots have also been designed to aid social media promoting.[32] Bots have led the promoting business into an analytical crisis, as bots ensure it is difficult to differentiate in between human interactions and bot interactions.

The marketing expert services they provide eCommerce firms enable travel visitors to their retailers and maximize profits, developing loyal clients. Ο στόχος του πολυκαναλικού μάρκετινγκ είναι να μεγιστοποιήσει τον αριθμό των καναλιών που χρησιμοποιούνται